Tock—a hospitality reservation, experiences and events platform—is partnering with Curator Hotel & Resort Collection to offer Curator member hotels and resorts access to Tock's solutions suite, which aims to enhance its food and beverage operations and provide additional experiential amenities to their guests.
Curator Hotel & Resort Collection is a collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of hotel operators.
As Curator's newest platform partner, Tock will help member hotels and resorts to streamline their operations and drive ancillary revenue on one system. Tock has an integrated suite of reservation, event and guest relationship management tools.
"Tock provides a holistic solution that empowers our customers and we're thrilled to bring that to Curator's elite network of independent hotels and resorts," Patrick Venn, head of hotels and enterprise at Tock, said in a statement. "This partnership aligns with our mission to empower hotels of all sizes with forward-thinking technology focused on revenue management. Together, we aim to help these properties not only in navigating today's competitive landscape, but also setting new standards in delivering extraordinary guest experiences."
Tock's platform can be tailored specifically for hotel operators. Curator member properties can monetize underutilized spaces and sell diverse experiences such as brunch buffets, fire pit gatherings, seasonal activations, afternoon tea and cabana rentals. The collaboration will also provide member hotels access to unique features like Tock's Concierge Program to book reservations on behalf of their guests, and strategic integrations for CRM, reporting systems, point-of-sale systems, and loyalty programs to help operators increase sales.
"By partnering with Tock, we are supporting our member properties with a world-class reservation platform built to improve their bottom line," said Brent Hayhurst, vice president of program development at Curator. "Tock's incredibly powerful suite of tools will be instrumental in helping our members who are looking to enhance their guest reservation capabilities and confidently deliver more innovative dining and event offerings."