Cloudbeds has launched a new revenue management system designed to combine property performance data, market intelligence, pricing recommendations and automated rate execution within one platform.
The system—known as Cloudbeds RMS—uses data from across hotel operations, including reservations, booking pace, occupancy, time to arrival, length of stay and channel behavior. It also incorporates competitor rates and market demand to provide context for forecasts and pricing recommendations.
Cloudbeds RMS is built on Signals, the San Diego-based company's data platform, and includes automated rate changes based on property-defined pricing strategies, limits and exceptions. Hotel teams are able to intervene in the automated process when necessary.
“Hoteliers shouldn’t need a large revenue team or a complex technology stack to make sophisticated revenue decisions,” Jason Richards, chief business officer of Cloudbeds, said in a statement. “Cloudbeds RMS brings the intelligence behind those decisions into the hotel’s everyday operation, helping teams understand what is changing, know what action to take and move faster, while staying in control of their strategy.”
Because the system is integrated with the Cloudbeds platform, approved and automated rate changes can flow through the company's property management system and channel manager, reducing the steps between identifying a pricing opportunity and implementing a rate change.
The system also provides forecast and occupancy information that can be used to support targeted marketing activity during periods of softer demand.