Taylor Swift

Taylor Swift performing in Australia

JLL: Taylor Swift tour boosts global RevPAR

Hotels in visited cities outperform the global average by 490 basis points.

Jena Tesse Fox Oct 15, 2024 9:23am

Person playing guitar on stage at a bar or restaurant

STR: Taylor Swift tour drives $208M in U.S. hotel room revenue

Sep 1, 2023 9:20am