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New edition
: Check Out HM’s October Edition
New Brands
Development
Hilton launches 25th brand, focusing on lifestyle properties
The new Outset Collection by Hilton will target “guests looking for boutique hotels with an independent identity and experience.”
Jena Tesse Fox
Oct 6, 2025 10:00am
Marriott launches outdoor-focused brand, booking platform
Sep 30, 2025 10:00am
New Hideaway Inns brand debuts in New Hampshire
Sep 19, 2025 8:00am
Marriott shares details on new brand at NYU
Jun 3, 2024 8:44am
Sonesta executes 65 new franchise agreements in 2023
Jan 22, 2024 3:57pm
Wyndham, sbe to launch new lifestyle brand
Jan 22, 2024 8:00am