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New edition
: Check out HM's June/July Edition
New Brands
Development
Hilton launches Undergraduate lifestyle brand
According to a statement from the company, the new upper-midscale brand was developed to “serve a broader range of college and university markets.”
Jena Tesse Fox
Jun 1, 2026 8:00am
Travel + Leisure launches Eddie Bauer Adventure Club in Utah
May 14, 2026 8:00am
BWH Hotels' WorldHotels launches upscale glamping collection
Apr 15, 2026 9:00am
HM on Location: Hilton's Nassetta talks growth, AI and Minnesota
Jan 26, 2026 8:16am
Breaking: Hilton, Placemakr launch Apartment Collection
Jan 15, 2026 7:00am
Hilton launches 25th brand, focusing on lifestyle properties
Oct 6, 2025 10:00am
