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Industry Events
Owners press brands for value as AI reshapes booking
As owners push brands for greater economic value, AI could force both sides to rethink distribution, profitability and long-term partnerships.
Esther Hertzfeld
Oct 9, 2026 8:00am
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AI Hospitality Group to reinvent hotel management through AI
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The hidden hotel costs dragging down profitability
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IHG sees technology and scale as drivers of owner returns
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Can soft brands still justify the cost for independent hotels?
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