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Bardoul Hotel Advisors

The George Hotel
Own

Can soft brands still justify the cost for independent hotels?

For hotel owners, the debate over whether to stay independent or join a soft brand is becoming less about philosophy and more about economics.
Esther Hertzfeld Aug 26, 2026 8:00am
Under Canvas Grand CanyonMilky WayCredit Bailey Made

Report: Luxury boutiques led in 2025 rate and RevPAR increases

Apr 16, 2026 8:00am

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