The Indigo Road Hospitality Group appoints Katharine Ames as chief marketing officer. In the newly created role, she will continue to oversee all marketing efforts across the company’s portfolio, including internal communications, public relations, programming and branding, partnerships, and social media.
Ames, who is based in Atlanta, previously served as director of marketing since joining the company in 2021. She will continue to lead an internal team of marketing directors, managers and coordinators and oversee several agency partners. She will continue to report directly to IRHG founder and Chief Vision Officer Steve Palmer in her new role.
“Katharine has been a crucial part of the Indigo Road team since day one,” Palmer said in a statement. “Her deep knowledge and passion for our overall brand and her ability to communicate on a large scale have been essential to our continued success. I look forward to watching her continue to do amazing things in this new role.”
Prior to joining IRHG, Ames spent eight years at a boutique lifestyle agency. There, she led internal and external communications, strategic campaigns and partnerships, and media outreach for multiple hospitality and lifestyle accounts, including several IRHG restaurants.