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The Indigo Road Hospitality Group
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Can soft brands still justify the cost for independent hotels?
For hotel owners, the debate over whether to stay independent or join a soft brand is becoming less about philosophy and more about economics.
Esther Hertzfeld
Aug 26, 2026 8:00am
Indigo Road to operate boutique Haigler Hotel in South Carolina
Mar 30, 2026 8:00am
The neighborhood effect: Small stuff drives the biggest returns
Feb 18, 2026 8:00am
Boutique Chambray breaks ground in downtown Roswell, Ga.
Feb 13, 2026 11:00am
Smarter F&B purchasing strategies for hoteliers
Jan 20, 2026 8:00am
Hilton opens new Arkansas Motto
Oct 30, 2024 8:00am
