G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, is planning a new-construction Studio 6 Plus for Horn Lake, Miss., a suburb of Memphis in partnership with Creative Constructions.
“We have already seen firsthand the strength and continued success of the extended-stay segment in the Horn Lake market,” Ron Patel, president of Creative Constructions, said in a statement. “That performance gave us the confidence to invest not just once, but in two extended-stay hotels in this market. We were looking to partner with a brand that has an owner-centric approach and a differentiated product designed around the needs of today’s extended-stay guest. From the day we met with the G6 team, we knew Studio 6 Plus was the brand we wanted to partner with, and I’m excited to bring it to Horn Lake.”
“We see a clear opportunity for Studio 6 Plus in markets like Horn Lake. Ron’s decision to bring an extended-stay through Studio 6 Plus to the market reflects the strength of the opportunity and confidence owners are placing in the model. As we expand the brand, we are focused on identifying markets with strong extended-stay demand and partnering with developers who have the local expertise and conviction to build for the long term. Horn Lake is another important step in that strategy,” said Nikhil Heda, Country Head, G6 Hospitality.
“I’m excited to continue our growth with Ron as we expand our footprint across the Greater Memphis area, particularly in Horn Lake, Mississippi, where we see strong projected demand for long-term stays,” said Krishna Paliwal, president, midscale & extended stay, G6 Hospitality. “Studio 6 Plus gives experienced owners like Ron an opportunity to build on that proven demand with a new-construction product designed specifically for today’s extended-stay guest. ... Our focus as we expand is on finding the right markets and partnering with owners who understand them. Ron and Creative Constructions bring exactly that local knowledge and operating experience.”
The Horn Lake development follows a series of growth announcements for Studio 6 Plus since the brand’s April launch. In May, G6 Hospitality announced an agreement with Natson Hotel Group for 18 Studio 6 Plus properties across key U.S. growth markets. Earlier this month, the company announced a five-hotel development commitment with Kautilya Group, beginning with two hotels in the Hartford, Connecticut market and marking the brand’s entry into the Northeast.