The Standard brand is set to open its first Texas property in 2027 with The Standard, Austin, a conversion of the South Congress Hotel. The property will be Standard’s first U.S. opening in more than a decade.
A collaboration between Hyatt and Timberline Real Estate Partners, The Standard, Austin, will have social wellness experiences, a rooftop pool and multiple restaurants and bars. The guestrooms will include pieces by local artists.
The project is led by an Austin-based creative team. Amar Lalvani, president and creative director of Hyatt’s Lifestyle Group, is joined by James Moody, founder of Guerilla Suit; Stan Nix, managing partner of Timberline Real Estate Partners; and local architect Michael Hsu. Interior design will be a collaboration between Goodrich Design and The Standard brand’s in-house design team led by Verena Haller.
Hyatt’s Austin-based Bunkhouse brand team will support the project, ensuring continuity with the neighborhood’s distinctive design and community sensibility. The Standard brand team has worked with the Bunkhouse Hotels team and their Austin properties for more than a decade.
“I have always loved the South Congress Hotel and have long envisioned its potential to be The Standard, Austin," Lalvani said in a statement. “We’ve assembled an incredible team of Austin-based friends and collaborators who will both honor the property’s legacy and breathe new life into it. Austin deserves a hotel that reflects the cultural capital it has always been and the world-class city it has become.”
“South Congress has always been a place where Austin’s past and future meet,” Nix said. “Bringing The Standard brand here feels like the natural next step—a commitment to the street’s legacy and an opportunity to create something globally relevant, socially vibrant, and built for the long term.”
“We’re trying to build a unique and creative place that feels good any time you walk into it—morning, night, weekday, weekend,” Moody said. “Something that lets you take care of yourself or let go a little, depending on the day. Austin doesn’t quite have that yet.”
The South Congress Hotel will close for renovations in summer, and The Standard, Austin is slated to debut in spring 2027.
Standard has properties in Lisbon and Mexico City slated to open later this year.