The Yarrow Group—a hospitality management company with a portfolio of hotels across the country—has rebranded and will operate under the name Crystal Creek Hospitality.
The rebrand is designed to strengthens the company’s ties to its investment arm, Crystal Creek Capital, a Jackson Hole, Wyo.-based private equity real estate firm. The two entities are positioning themselves as an owner-operator with a long-term growth strategy and a focus on delivering distinctive guest experiences, according to the company.
“Over the years, we’ve grown from a three-person team to a 400-person hospitality group with a national footprint,” Jamie Yarrow, founder and president of Crystal Creek Hospitality, said in a statement. “Our new name embodies who we are today—a team committed to honoring the spirit of each destination, delivering exceptional guest experiences and setting ever higher standards for hospitality.”
Crystal Creek Hospitality oversees a diverse portfolio that includes The Cloudveil, Autograph Collection, located on Jackson’s historic Town Square; Mountain Modern Jackson Hole, a 194-room property; and SpringHill Suites Jackson Hole, which underwent a major renovation in 2024.
Beyond Wyoming, the group recently expanded into Arizona with the April 2025 debut of Mountain Modern Sedona. Other hotels in the portfolio include Charleston’s Planters Inn, which is home to the award-winning Peninsula Grill; The Armstrong Hotel in Fort Collins, Colo., a historic centerpiece of Old Town; and the Courtyard by Marriott Boston Copley Square, a 19th-century building in the city’s Back Bay.