Sonder Holdings has launched three new properties in Southern California. The Winfield and The Craftsman, Sonder’s first two locations in downtown Los Angeles, are adaptive-reuse properties in partnership with developers. They complement five existing Sonder properties in Beverly Hills, Inglewood and Santa Monica. Sonder also opened its third property in Orange County with the addition of Woods Cove.
Sonder partners with owners to lease, manage and operate hotels, resorts and multiunit apartment buildings with a variety of deal structures.
The Winfield
The Winfield occupies a renovated and converted historic building, originally constructed in the late 1920s for the retailer Foreman & Clark. The building is a designated Los Angeles Historic-Cultural Monument, and combines Art Deco and Gothic architecture styles. Situated in the Jewelry District, it was most recently used as an office complex. It has now been converted into a 125-key hotel and named with a nod to Foreman & Clark’s founder.
The lobby has high ceilings, original marble flooring and decorative tiling. Guestrooms and suites have a more contemporary design. All units include a kitchenette and range in size from queen to penthouse, accommodating up to eight guests. There are two penthouse suites at approximately 2,000 and 2,800 square feet, respectively, with skyline views. Public spaces include a gym and yoga room, fifth-floor outdoor terrace and library lounge.
“The Foreman & Clark Building is an iconic part of DTLA’s heritage and it has been a privilege for our company to restore its historic architecture and readapt its use as a Sonder flagship property," said Dimitri Bonnis, vice president at Bonnis Properties.
The Craftsman
The Craftsman, a 110-key hotel in downtown Los Angeles, is expected to open by early next year. Originally known as the Lane Mortgage Building, the 12-story property was designed by Los Angeles architect Loy Lester Smith in 1923 and sits directly opposite the historic Apple Tower Theater. It has since been converted from office use and completely renovated.
The lobby has original tile artwork by artisan Ernest Batchelder (1875-1957), who inspired the name The Craftsman. Guest spaces have high ceilings and tall windows, while white oak finishes and brass accents create a warm atmosphere. Units range in size from queen to two-bedroom, accommodating up to six guests.
Sonder Woods Cove
Sonder Woods Cove is a renovated 25-key hotel in Laguna Beach that is now part of Sonder’s portfolio. Rooms and suites have earth tones, rattan furnishings and marble bathrooms. The property has a rooftop terrace and a swimming pool will open later this year.
“We are thrilled to revitalize what was once Las Ondas, a 1940s motel located on Pacific Coast Highway," said Blake Marriott, principal at LBIO, LLC. "Woods Cove has set the bar high for guestroom design in Laguna Beach."