NewcrestImage grows its portfolio of luxury full-service properties with the addition of The Beeman Hotel in Dallas, which has 296 guestrooms and suites over nine floors. Other terms were not disclosed.
“The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals,” Mehul Patel, managing partner and CEO of NewcrestImage, said in a statement. “To further and fully optimize this hotel’s value and profits, we intend to rebrand in the high-end upscale category.”
NewcrestImage has selected Coury Hospitality to manage the property. Coury, along with its Concert Hospitality affiliate, manages four upscale properties for NewcrestImage in the Dallas-Fort Worth metroplex – The Southlake Hotel, The Magnolia Hotel, Marriott Westlake, and The Sinclair.
“Our team has the proven ability to maximize owner profits while enhancing the guest experience, particularly by revitalizing and activating food and beverage offerings and other public spaces,” added Paul Coury, CEO of Coury Hospitality. Both NewcrestImage and Coury are based in Dallas.
The Beeman is located adjacent to Southern Methodist University and the George W. Bush Presidential Library, and is less than six miles from the Kay Bailey Hutchinson Convention Center, the 20,000-seat American Airlines Center, Love Field, and NorthPark Center, with its more than 200 retail shops, restaurants, movie theaters, and art exhibitions.
Fully renovated in 2021 with a hip design theme, the hotel’s amenities include a heated indoor pool, 24-hour fitness center, 12,000 square feet of flexible conference space, lounge with video games, coffee shop, and the Seely Mill authentic Texas BBQ restaurant.