Landingplace Hotels has launched Borderless Hotel Alliance, an independent hotel affiliation platform that provides owners with access to technology, distribution, loyalty, procurement and commercial resources.
Ambassadors Inn & Suites, a 102-room independent hotel in Virginia Beach, Va., owned by Harshad Barot and members of his family, is the first member of Borderless Hotel Alliance and the first hotel in the Landingplace Hotels system.
The hotel has begun the onboarding process, with full integration into the Landingplace system and its official debut as a Borderless Hotel Alliance property targeted for December 2026. Located adjacent to the Virginia Beach Convention Center and five blocks from the Virginia Beach Oceanfront, Ambassadors Inn & Suites has been operated by the Barot family for more than two decades.
“For us, this is much bigger than signing the first hotel in our system,” Jeremy Bratcher, CEO and co-founder of Landingplace Hotels, said in a statement. “It's proof that the model works with a real, experienced independent owner who had other options and chose this deliberately.”
“The relationship was very important to us. The Landingplace team took the time to listen to what we wanted and understand the hotel before recommending solutions. We felt we were working with people who respected what we’ve built and wanted to help us make it stronger,” added Swati Barot, owner of Ambassadors Inn & Suites.
According to the Bluffton, S.C.-based company, participating properties retain their names, individual identities and independent ownership while gaining access to reservations and distribution technology, revenue-management resources, procurement relationships, guest loyalty benefits and digital marketing support.
The platform is intended to provide independent hotel owners with resources that traditionally have been more accessible to branded properties, including distribution channels, technology infrastructure, procurement relationships and marketing resources.
As part of its onboarding, Ambassadors Inn & Suites will undergo technology and commercial updates intended to improve operating efficiency, the guest experience and the hotel’s visibility during the booking process. The model does not impose a consumer-facing brand identity or uniform brand standards on participating properties.