Belvilla—the European short-term rental and apart-hotel brand owned by PRISM—has entered the U.S. after securing 10 properties through the bankruptcy court process involving Sonder.
The transaction provides Belvilla with its first operating presence outside Europe and introduces its technology-driven, lifestyle-focused operating model to the U.S. market. Belvilla operates more than 60,000 holiday homes across Europe, while PRISM’s North American portfolio includes brands such as Motel 6, Studio 6 and OYO. Through the court-led process, Belvilla selectively acquired 10 assets from a pool of 79 properties.
The portfolio includes Court Square and The Dutch in Long Island City (Queens), N.Y.; The Industrialist in Brooklyn, N.Y.; RailSpur in Seattle, Wash.; The Schaeffer and The Louie in New Orleans, La.; Skyline in Denver, Co.; The Queen in Philadelphia, Penn.; East 5th in Austin, Texas; and Ida in Phoenix, Ariz. Belvilla has begun operations at The Dutch and Court Square in Long Island City and at The Louie in New Orleans under its upscale urban brand, Belvilla District 6.
“The U.S. represents an important opportunity for us, and our approach has been deliberate and selective,” Ankit Tandon, global COO and CEO Europe at PRISM, parent company of Belvilla, said in a statement. “We chose properties where the fundamentals work from day one, ensuring a balanced and sustainable model for guests and property owners. We are already in discussions with additional owners interested in partnering with Belvilla as we expand our presence.”
“Belvilla’s focus on operational clarity and long-term economics gives owners like me confidence. The model creates a win-win partnership built on sustainability rather than short-term expansion,” added Peter Papamichael, owner of Court Square.
Moody’s projects PRISM will generate approximately $280 million in earnings for the financial year ending March 2026, reflecting growth across Europe, Asia, North America and Latin America. Belvilla said its U.S. rollout will remain selective, with expansion guided by property-level economics and operational feasibility rather than rapid scale.