Cloud-based hospitality technology company Cendyn is set help test Google’s latest advancement in hotel search advertising ahead of general availability. The hospitality-marketing software and services platform is pairing Google´s AI with live hotel feed infrastructure and first-party hotel data to redefine how hotels compete and adapt visibility performance in search.
Participating in Google's closed beta test for Search Campaigns for Travel, Cendyn provides integrations to direct ARI connectivity and first-party guest and booking data. Providing Google's AI engine with “more complete” signals replaces the fragmented data that has historically limited campaign performance for hotels, the company explained in a statement.
The integration of live ARI feeds into AI Max will help Search Campaigns for Travel to consolidate Booking Links and Search ad formats into a single campaign structure, powered by Google's Smart Bidding strategies including Target ROAS and Target CPA. Cendyn's real-time rate and availability data will give Google's AI signals to inform those bidding decisions across ad formats. Text Ads and Travel Promotion Ads within the campaign also support keyword targeting, giving hotels a unified way to reach high-intent travelers across search.
During the closed beta phase, Cendyn will work with select customers to validate technical setup, complete integration, and test new feature capabilities using first-party guest data from within its Digital Marketing Platform, building readiness ahead of broader availability.
“Our close partnership with Google reinforces the value we provide in participating to test and prepare new solutions that address common problems our hotel customers face, shaping platforms for the better of our industry,” Cendyn CMO Nicola Graham said in the statement. “Google's AI is only as effective as the data behind it. By combining our first-party guest and booking data with our existing Hotel Feed integrations, we're helping hotels establish the technical foundation to take full advantage of Search Campaigns for Travel as it becomes more broadly available.”
With hotel feeds requiring specialized integration, Cendyn’s involvement in the beta test will help hotels and agencies take full advantage of the new campaign type and its AI-driven optimization. Cendyn’s DMP platform gives Google's AI higher-quality signals, replacing fragmented, siloed data with a more complete foundation for performance.