Visual Matrix's MOP platform usage up 440%

Visual Matrix, a provider of technology solutions for the hospitality industry, has increased the growth of its mobile housekeeping operating platform known as MOP 440 percent since acquiring the technology in 2021. MOP is now used at more than 1,000 hotels representing than 33 brands in the industry, including Wyndham, Hilton, Marriott and IHG.

“MOP was designed to help hoteliers overcome the many operating challenges they face today, in addition to the crunch of reduced labor,” Georgine Muntz, CEO of Visual Matrix, said in a statement. “Hoteliers deserve access to tools that work as hard as they do. That’s why we have spent so much time listening to hoteliers, understanding their pain points and finding ways to reduce friction when delivering service.”

MOP aims to help hotel teams perform routine processes on the go using streamlined mobile housekeeping and maintenance controls. The program is designed to connect hotel team members using checklists, prompts and alerts. MOP’s mobile format lets hotel workers share information or stay up-to-date on room availability and maintenance requests without calls or trips to and from the front desk.

“MOP is a world-class product and an incredible tool for improving hotel operations and elevating the guest experience,” said Pradip Mulji, founder at Lodging Controls. “Hoteliers today are being asked to do more, and guest expectations aren’t slowing down. MOP is the type of technology operators will grow to rely on more and more over time, and it is truly effective at improving on-property communication and guest engagement. Using MOP, our hotel staff is never caught unaware of emerging challenges and is often ahead of the game when intercepting guest needs.”