Visual Matrix has partnered with Hapi to deliver property-level data into the Hapi integration platform, which will provide expanded connectivity to hotel brands as well as to Salesforce for CRM capabilities.
Through this comprehensive integration, hotel companies can access Visual Matrix data alongside data from other PMSs in their portfolio through a single, streaming API. Through Hapi Guest, this guest and transactional data can be sent to digital engagement and marketing platform Salesforce to help hoteliers take advantage of marketing automation.
Now, hotels and hotel companies have access to a 360-degree view of their customers and the ability to target the right segments of guests through a personalized, omnichannel approach that will drive bookings and guest satisfaction.
“Hapi and Visual Matrix share a vision of centralizing data so hoteliers can access it when and how they want to run smarter businesses and improve guest experiences," Hapi founder and CEO Luis Segredo said in a statement. "By integrating with Hapi, Visual Matrix solidifies itself as an industry leading PMS option for the world’s largest hotel brands."
“The lack of open-source data sharing among some legacy technology providers is holding the industry back from innovation,” said Charlie Rhodes, Chief Strategy Officer at Visual Matrix. “With this integration to Hapi, we hope to make data accessible for more customers so they can make smarter decisions that will drive profitability.”
Sonesta International Hotels recently tapped Hapi to extract reservations and stay data from various systems across Sonesta’s portfolio, including Visual Matrix. For Sonesta, Hapi normalizes the reservations and stay data and delivers it to other key Sonesta systems, including the company’s new, in-house Customer Data Platform, which powers Sonesta’s TravelPass loyalty program.
“After scaling so quickly, bringing together dozens of brands to serve nearly all segments of travelers, we needed to centralize all of our PMS data in the same format across our entire portfolio,” said John Prusnick, senior director, hospitality systems at Sonesta. “I’m thankful for this integration between Hapi and Visual Matrix because now our hotels that utilize Visual Matrix can take advantage of the innovative strategies we are putting in place at Sonesta, including an omnichannel approach to guest personalization.”