Reeco, the AI-powered hospitality procure-to-pay platform, has appointed Lauren Lontine vice president of sales.
Before joining Reeco, Lontine led revenue strategy and enterprise growth initiatives at hotel management software provider Otelier. Her career has spanned hospitality technology and SaaS companies, and she held senior sales leadership roles at a variety of high-growth organizations outside hospitality, where she specialized in enterprise sales execution, go-to-market strategy, and scaling revenue teams in competitive markets.
“Lauren Lontine brings the leadership and experience to build exceptional sales and customer success organizations, and we are excited to welcome her to Reeco,” Henrik Shimony, co-founder and CEO of Reeco, said in a statement. “As our platform and partner ecosystem enter a new phase of growth, we are accelerating investment across our go-to-market teams, building the depth and capacity for a substantially larger business. Lauren’s arrival is an important step in that broader expansion. She will help us scale with speed while keeping customer success at the center of everything we do.”
While overseeing Reeco’s sales team, Lontine will bridge the gap between commercial strategy, operations, and sales. In addition to her industry accomplishments, she holds a bachelor’s degree from Harvard and an MBA from the Daniels College of Business at the University of Denver.
“I am honored to join Reeco at a moment of unique and dynamic moment for the company and our partners," Lontine said. “Reeco’s best days are ahead. I look forward to helping drive that growth, ensure our customers are taking full advantage of our platform, and helping transform procurement across the hotel industry.”