Hospitality technology company InnSpire has partnered with the Park Lane New York in New York City to provide a suite of technology solutions designed to maximize and streamline the guest experience.
The property, originally established in 1971 as the Helmsley Park Lane, was redesigned and reopened as Park Lane New York in 2021 after an $80 million renovation. It is now operated by Highgate Hotels.
The technology integration is based on a customized and branded mobile app, which gives Park Lane guests access to a range of digital services from booking to check-out. These include mobile check-in and checkout, keyless entry to guestrooms and the ability to place in-room dining orders via personal devices. Guests also can make reservations to any of the property’s three on-site restaurants through the app.
In addition to guest convenience, the integrated app technology aims to enhance operational efficiency and security for the property. The mobile check-in process includes AI-powered facial recognition that compares a live “selfie” with the provided photo ID to ensure the guest’s identity. Credit card pre-authorization then ensures secure payment, reduces fraud risk and speeds up the check-in/checkout process by allowing payment prior to arrival. It also provides opportunities for upselling services and real-time financial tracking.
“It is very rewarding to see all of our ideas implemented into one cohesive application,” Niles Harris, managing director and vice president of operations at Park Lane New York, said in a statement. “Guided by feedback from our valued guests, we aimed to deliver on many of their expectations prior to check-in. Through our partnership with the talented InnSpire team, we were able to create a seamless hotel experience beginning prior to arrival.”