Optii Solutions has launched a return-on-investment calculator to help hoteliers better understand what they can expect from investments into hotel operations technology.
According to the company, little information is available in the market to show expected gains when investing in hotel operations technology compared to revenue management and distribution solutions.
Technology designed for housekeeping or engineering operations within hotels has experienced slower adoption than its counterparts in sales and marketing. Existing solutions are typically a digitization of the pen, paper and clipboards used in housekeeping, and the impact can often end after initial implementation.
The Optii team, meanwhile, is looking for ways to "bring efficiency and productivity gains after implementation" through artificial intelligence and machine learning. “We wanted to find a way to quantify and communicate the expected return on investment to hoteliers during this critical time," Optii Solutions CRO Deborah Pevenstein said in a statement. "This is why we launched the ROI calculator. Using a formula that we validated against data from existing customers, we are able to share highly accurate expected ROI generated from Optii’s housekeeping solution.”
The ROI calculator is currently available on request via Optii’s website, with plans to launch it as a self-serve tool to hoteliers.
“Before making it available as a self-serve tool, we want to ensure it’s highly accurate in a multitude of scenarios such as hotel size, geography, cleaning sequences," Pevenstein said. "Completing the analysis in consultation with hoteliers, we can account for these variables and provide future customers with confidence in the gains and impact they can expect.”