Ocra—an AI-powered revenue management platform built specifically for hotel parking assets—was recently named winner of the 2026 ALIS Tech Challenge Award at the Americas Lodging Investment Summit.
The Chicago-based company was recognized for its integrated revenue management system and global distribution system technology and its data-driven approach to optimizing parking yield for hotel owners and operators. The annual Tech Challenge at ALIS highlights emerging solutions that demonstrate immediate and measurable value for hotel asset owners.
“Being recognized by leading hotel owners and operators for the bottom-line impact that Ocra is making in the industry is truly humbling,” Orca CEO and Co-Founder Ethan Glass said in a statement. “We appreciate the opportunity to share our mission, vision and solutions with the judges alongside other hotel technology providers, all of whom are making a tremendous impact on different parts of the industry.”
Ocra earned top honors for delivering tangible financial performance through optimized pricing, dynamic distribution and strategic revenue management of parking inventory. The system is designed to drive incremental revenue without adding operational complexity or disrupting the guest experience.
The Ocra platform combines proprietary revenue management algorithms, AI-powered pricing optimization and targeted channel distribution strategies to help hotels maximize yield from underutilized parking inventory.