G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, has launched a Motel 6 plugin in ChatGPT, giving travelers a new conversational way to discover Motel 6 properties directly within one of the world's most widely used artificial intelligence platforms.
Users can enable the Motel 6 plugin through the Plugin section in ChatGPT. Once activated, travelers can begin a prompt with "@Motel 6" to invoke the plugin and discover properties through natural conversation. The Motel 6 plugin enables travelers to search for hotels using everyday language, compare properties and view pricing, amenities, photos and availability before proceeding to complete a reservation.
"AI has become part of everyday life, helping people discover information, compare options and make decisions faster than ever before. Travel is no different, with more people using conversational AI to research destinations, build itineraries and plan their trips," Ankit Tandon, vice chairman, G6 Hospitality, said in a statement. "Making the Motel 6 plugin available in ChatGPT is a natural extension of our digital strategy, making it easier for travelers to discover our properties through a familiar, easy-to-use experience. As technology continues to shape how people plan travel, we're focused on creating simpler pathways that help every guest efficiently find the stay that's right for them."
The launch marks another step in G6 Hospitality's ongoing investment in digital innovation, aimed at making it easier for guests to discover, evaluate and book Motel 6 properties through the platforms they use every day.
"Large language models are fundamentally changing how people interact with technology, making searches and discoveries more intuitive, contextual and personalized," said Shashank Jain, global head of technology and online revenue, G6 Hospitality.
"By bringing Motel 6 into that experience, we are enabling travelers to move from trip inspiration to hotel discovery in a much more natural way. The Motel 6 plugin in ChatGPT is powered by technologies designed to better understand user intent and surface relevant recommendations, helping us deliver a smarter digital experience even before a guest begins their stay. It's another milestone in our journey to use technology to create a more connected guest experience," he said in a statement.
The Motel 6 plugin is now available to ChatGPT users in the United States and Canada, enabling travelers to discover Motel 6 properties through natural conversation as part of a faster and more intuitive travel-planning experience.