Hotel technology provider Mews launched a series of platform updates during its Unfold event in Amsterdam, as the company continues its push toward a more unified hospitality technology platform.
The newly unveiled updates introduced new capabilities across revenue management, distribution, guest communications, workflow automation and accounts receivable segments. Separately, Mews and SiteMinder detailed plans for a deeper technology partnership intended to more closely connect hotel operations and distribution workflows.
The aforementioned introductions reflect a broader industry effort to reduce operational complexity created by hotels using multiple disconnected systems for reservations, pricing, guest messaging, distribution, payments and food-and-beverage operations. According to a recent Mews survey of 500 hoteliers across the U.S., Canada, the U.K., France and Germany, operators cited improved integration between existing systems as a higher priority than adding new AI tools.
“The hotel industry has been running on a category map drawn 40 years ago,” Richard Valtr, founder of Amsterdam-based Mews, said in a statement. “PMS, RMS, CRS, CRM, POS—these aren’t real things. They’re acronyms invented by software companies to sell more software. Inside Mews, those categories don’t exist as separate systems. They are one workflow, on one data model with AI working across every layer.”
Among the newly introduced products is Mews RMS, a revenue management tool designed to automate pricing adjustments based on live demand signals. The company said the system performs approximately 150 million pricing calculations daily and cited internal research indicating hotels using the platform achieved an average 13.7 percent increase in revenue per square meter compared to properties without a revenue management system.
Guest Messaging, another addition to the platform, is designed to consolidate communications from WhatsApp, SMS, OTA messaging channels and email into one inbox tied to guest reservation and profile data. Mews said the system can also automate selected guest interactions and operational tasks through its AI-based Mews Agent functionality.
Additional updates include workflow automation tools that allow hotels to automate upgrades, amenities and operational tasks based on guest data, as well as an accounts receivable module intended to streamline invoicing and reconciliation processes.
The company also introduced Mews Channel Manager, developed in partnership with SiteMinder, which embeds distribution management directly into the Mews platform. Under the partnership, SiteMinder’s distribution technology will be embedded directly into the Mews Operating System, allowing hotels to manage rates, inventory and channel distribution from within a single platform rather than operating separate systems.
“This partnership with Mews is a natural evolution of our platform,” said Sankar Narayan, CEO and managing director, SiteMinder. “By integrating our distribution engine with a progressive platform like theirs, we are opening up our platform for hoteliers to access SiteMinder in the way that best fits how they choose to work.”
According to SiteMinder research cited by the companies, 65 percent of hoteliers surveyed believe more fully integrated systems could increase annual revenue by at least 6 percent. Nearly 3,000 hotels currently use both Mews and SiteMinder, and the companies said those properties will gradually transition to the new integrated channel management solution over the coming months.