The quote “You can't manage what you can't measure” is attributed to management expert Peter Drucker, meaning that if you're not measuring, you're essentially guessing. When it comes to battery life, Procell aims to change that.
While many battery companies are focused on consumer-grade products, Procell focuses exclusively on the professional market. “This means our batteries are engineered to last longer in professional, high-usage environments, reducing the frequency of replacements,” said Michelle Potorski, vice president and general manager, B2B Duracell Professional North America. What truly differentiates the company is Procell InSite, she explained—a predictive platform that offers real-time insights into the health and performance of batteries.
With hotels managing thousands of battery-powered devices, Potorski said it’s a “logistical nightmare” to ensure everything is working seamlessly, particularly when most hotel teams are reacting to failures instead of proactively managing them.
For hoteliers, this is a game-changer. The integration of predictive technology with high-performance batteries allows operators to make data-driven decisions, replacing batteries only when necessary. According to Potorski, this eliminates the guesswork, reduces downtime and enhances operational efficiency.
Take, for example, door lock failures, which are a common frustration for hotels. Guests getting locked out due to a dead battery aren’t just inconvenienced; they may share their negative experience online, leading to significant reputational damage. A few negative reviews can start to seriously impact booking numbers. As a predictive maintenance tool, InSite can help hotels prevent disruptions, cut down on emergency maintenance requests, and, most importantly, prevent guest dissatisfaction, which could result in lost bookings.
“We know how critical guest satisfaction is in the hospitality industry, where one negative experience can have a ripple effect on a hotel’s reputation,” Potorski said. “Procell understands that operational efficiency plays a huge role in keeping guests happy.”
Innovation is a fully charged goal for Procell, and Potorski shared that the company is always innovating to stay ahead of the challenges their hospitality customers face—specifically with the Procell InSite platform. “We’re enhancing its predictive capabilities and are exploring deeper integrations across a wider range of device types. As hotels adopt more smart technologies, like IoT-enabled devices and smart room features, ensuring seamless operations will be even more crucial,” she said. “Our goal is to ensure that Procell InSite not only predicts when batteries need to be replaced but also integrates with broader building management systems, helping hotels manage their energy consumption and device performance more efficiently than ever before.”
Sustainability is a core priority for Procell, and they recognize that the hospitality industry is under more pressure than ever to minimize waste and reduce its environmental footprint. Longer-lasting batteries and predictive technology contribute to sustainability goals by reducing the frequency of replacements and preventing unnecessary waste. By optimizing battery usage and inventory, hotels ensure they only replace batteries when absolutely necessary, leading to fewer batteries in landfills and a lower carbon footprint. “For hotels, sustainability isn’t just about doing the right thing—it’s also a business imperative. Sustainable practices are increasingly influencing booking decisions, with a growing number of guests choosing eco-conscious hotels. Procell helps hotels align with these guest expectations while driving operational efficiencies.”
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With Procell InSite, hoteliers can take control of their operations in a way that hasn’t been possible before. They no longer need to guess when batteries will fail or scramble to fix disruptions. Instead, they can proactively manage their devices, saving time, money and protecting their brand reputation. In today’s hyper-competitive market, this kind of operational insight can make all the difference. “Whether it's avoiding disruptions through predictive maintenance or using long-lasting, high-performance batteries, our goal is to help hotels run more efficiently, reduce their environmental impact and ultimately provide a superior guest experience,” said Potorski.