The Knowland platform is now available on Oracle Cloud Marketplace, enabling integration with the Oracle Hospitality Opera Sales and Event Management application.
The Knowland platform aims to improve both operations and sales benefits by integrating data from the application with Knowland's meetings and events database for Knowland customers.
“Expanding Knowland’s data-as-a-service platform with rich data sources like the Oracle Opera sales and event management application is a key focus for us to deliver increasingly valuable sales insights that fuel hotel growth and profitability," Knowland CEO Jeff Bzdawka said in a statement. "Knowland’s participation in the Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables our common customers to easily reap the benefits of rich, actionable data.”
This collaboration will deliver sales efficiency and performance benefits to the hospitality industry in these areas:
- Increase data volume and quality using electronic data collection through an approved API. Enables the delivery of sales and event data from the Oracle Cloud directly into the Knowland database. Event information is available to supplement market data and enhance account profiles, informing sales teams and thereby improving decision-making outcomes.
- Accelerate revenue velocity across hospitality businesses by taking advantage of the strong growth in meetings and events. Increase and maintain revenue base when other segments, such as business travel, are less steady.
- Improve efficiency and enhance sales productivity by providing accurate, timely access to market data. The Knowland and Oracle partnership enables customers to enroll in automated data contribution, thereby streamlining their reporting processes and providing timely insights to fuel sales decisions by leveraging the two platforms together.