Knowland has added an advanced data enhancement, submarket filter, to its Market Snapshot report. The new filter was added to Knowland search and dashboard functions, including market snapshot and new-to-market capabilities, enabling filtering down to the submarket level within larger markets, saving time and effort by pinpointing localized opportunities.
As markets normalize and accounts continue to evolve in the meeting and events space, hotel sales teams need detailed data analytics to help them more easily source new business, according to Knowland. This enhancement provides critical metrics on top geographical neighborhoods in a simple, easily accessible way, delivering essential insights sales teams need for an account-based approach to selling.
“To stay agile in this competitive industry, hotel sellers must be savvy about community activity," Knowland CEO Jeff Bzdawka said in a statement. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes.”
Knowland’s market snapshot feature can be customized to help sales teams discover trends in meeting and event performance within a specific submarket. It showcases submarket-level trends and analytics including key metrics, market segments, top industries and average meeting size for informed decision-making.
The submarket enhancement to Knowland’s new-to-market feature provides insights on accounts meeting in specific submarkets for the first time, identifying new opportunities down to the local level. Sales leaders can choose to receive weekly, monthly or quarterly updates via email, providing insight to conduct account-based selling before competitors do.