The Hotels Network has released AI Assistant, a platform that lets hotel marketers create personalized and engaging website messages easily and quickly. The customizable solution helps hoteliers to produce tailored website messages that align with their brand and enhance the user experience. By indicating the desired tone and goal of the communication, the AI-powered tool generates multiple options for the hoteliers to choose from. The tool also detects the language of the user through the prompt they provide, and is able to deliver the final messages in any language to ensure hoteliers are communicating effectively with their desired audiences.
For several years THN has been incorporating machine learning techniques into its product offering with predictive personalization, and now the new AI Assistant works with THN’s suite of conversion and personalization tools. The user-friendly platform lets hoteliers design impactful campaigns with a range of customizable display types and formats. With the use of intelligent behavioral triggers, personalized messages can be delivered to each user at crucial moments during the booking process.
The innovation was developed during THN’s inaugural Hackathon held a few weeks ago in Barcelona. The event had cross-functional teams, comprising members from THN’s tech, product engineering and client success departments, each tasked with developing a new functionality incorporating generative AI that would help hotel brands increase direct revenue while streamlining operations. The teams had two days to execute this plan. Leveraging audio, code, images, text, simulations, and videos, they set about the task, with each group using AI to build a new solution within THN’s existing systems.
“Innovation and speed are at the heart of what we do, and what sets us apart at THN," THN founder Juanjo Rodriguez said in a statement. "Our team is constantly looking for ways to boost productivity, both for our hotel clients as well as within our own processes. The AI Assistant is just the beginning of how we can leverage generative AI to bring new solutions quickly to market that are unique and not available anywhere else.”