Olive, a commerce platform for hotels, has formed an exclusive, portfolio-wide partnership with Lark, an operator of independent hotels with fewer than 150 keys. The partnership will deploy olive’s booking platform across Lark’s growing portfolio of nearly 80 hotels across 22 states and two countries.
“Today’s booking engines are passive, just processing reservations,” Eric Lutz, co-founder and CEO of olive, told Hotel Management. “Olive is active. It’s the first platform built to understand guest intent and make real-time decisions that grow a hotel’s business.”
The platform uses AI to learn from every guest interaction, Lutz continued, to maximize conversion, loyalty and spend. “Instead of forcing hotels to work around their fragmented, legacy systems, olive unifies data, design and decision-making into one adaptive layer that sits across a hotel’s tech stack.”
“Our guests expect an online experience that feels as personal and effortless as their stay,” Lark CEO Peter Twachtman said in a statement. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”
How it Works
The platform is meant to make booking a hotel room comparable to shopping online. “Guests are guided through an intuitive, brand-forward flow that adapts dynamically to who they are, what they care about and why they’re booking—all in as few as three clicks,” Lutz said.
According to the company, Olive’s platform delivers an average 84 percent increase in conversion and 76 percent lift in direct bookings across its partners, significantly reducing dependence on third parties. Its integrated booking technology eliminates redirects and widgets, which helps create a seamless extension of each hotel’s brand identity.
Olive integrates with Mews and other PMS platforms, which helps maintain a two-way data flow that eliminates duplication and busywork. The rollout will be completed in early 2026 across Lark’s portfolio.