Hilton unveils new Hilton AI Planner, a generative AI–powered digital concierge that helps travelers explore the company’s portfolio of hotels and plan memorable stays with Hilton. The introduction of the Hilton AI Planner, now in beta testing at hilton.com, addresses the growing use of AI tools for travel planning.
The Hilton AI Planner uses conversational intelligence to help travelers navigate every stage of the shopping journey. With real‑time responses and curated recommendations, the tool delivers a streamlined experience that goes beyond traditional search filters, according to the company. The tool will initially launch to a small pool of site traffic on hilton.com and eventually expand to more users as the Hilton AI Planner evolves.
“For decades, Hilton has been at the forefront of hospitality innovation – from the award-winning Hilton Honors app to the most widely available Digital Key and the industry-first Confirmed Connecting Room,” Michael Leidinger, senior vice president and chief information officer at Hilton, said in a statement. “The launch of the Hilton AI Planner marks another step forward in our journey to reimagine the travel experience for Hilton guests. This is just the beginning and a preview of where we’re going, as we continue to focus on providing thoughtful, purposeful innovation that empowers travelers.”
The debut of the Hilton AI Planner comes at a time when travelers increasingly expect solutions that deliver speed, simplicity and personalization. The Hilton AI Planner reflects the brand’s dedication not only to staying ahead of these trends, but to shaping what next‑generation travel planning can look like.
As guests begin using Hilton AI Planner, Hilton will learn from real behaviors, direct feedback and emerging needs. Those insights will fuel continuous improvements, expanding what the tool can anticipate, streamline and personalize over time to enhance the Hilton booking experience.