Property-management software provider eviivo has launched its Custom Report Writer to help property managers create tailored analytics reports from all available data within eviivo Suite.
Through the report writer, property managers will be able to build their own reports from more than 130 data fields, covering data within eviivo Suite for bookings, room and property information, financials, guest information, extra product or service fees, payments and OTA payouts. Users can then filter and sort by any data field as well as display subtotals, creating report combinations that suit the exact needs and preferences of a range of hotels and short-term rental portfolios.
The drag-and-drop interface is designed to help users without a background in data analytics to generate detailed reports in minutes. The customized reports deliver precise insights across various areas of a hospitality business and can support accounting through detailed financial reports, ensure legal compliance with guest data and offer tailored owner reports for property management. Managers can also build reports to analyze booking trends across channels, streamline housekeeping and maintenance schedules and review extra guest charges to inform the performance of non-room revenues.
Since the testing phase, property managers have leveraged eviivo’s Custom Report Writer to generate customized reports, such as booking reports that consolidate check-in/out dates and invoicing to improve financial tracking and breakfast reports to help plan meal services for upcoming guests. Other types of reports created include key-performance-indicator reports that compare the performance of booking channels and detailed guest reports to identify those opting into communications for more targeted marketing.
Key features of eviivo’s new Custom Report Writer include:
- Customization: Users can design reports, for one or multiple properties, tailored to their exact needs, using available data in eviivo Suite, including bookings data; room, property and guest information; and data on financials, payments and OTA payouts.
- Data integration: Access to more than 130 data fields, a far wider array than other PMS’ features, that can be combined to create comprehensive or comparative insights.
- Filtering and sorting: Users can filter and sort by any data field, with options including and/or filtering and relative time filtering, and use the ‘display subtotal’ feature to aggregate data at multiple levels. All filters are applied in real time to ensure data is always up to date.
- Controlled access: Granular access control lets users decide who is able to view and edit individual reports, and which data or property set they are allowed to report on.
- Fast, accurate and valuable insights: Users can generate real-time reports quickly that can be ‘re-run’ with the latest data at any time.
- Streamlining accounting: The report writer can be used to extract and organise granular transactional data for accounting purposes, and review payment transactions including OTA payouts as well as commissions, taxes and fees withheld by OTAs.
Steve Kerridge, head of product design and architecture at eviivo, said the tool was designed to “strike a perfect balance” between detailed analytics and user-friendliness. “What also makes it stand out is the sheer level of customization,” Kerridge added. “It lets property managers focus on the exact data they need and tailor each report to their unique needs. This feature is truly a game-changer for anyone looking to boost their strategy and track performance more effectively.”
“Our aim with the Custom Report Writer is to help property managers unlock the full potential of their data,” David Waschkowski, product manager at eviivo, added. “Often, there’s a vast amount of data, rich with valuable insights, but managers lack the tools to turn it into actionable results. This tool changes that, giving users complete control over their data, empowering them to make informed, strategic decisions. What’s more, it’s designed to be so intuitive that anyone can use it, no matter their level of data expertise. Now managers can access crucial business insights without always needing to rely on IT teams or analysts.”
In addition to offering APIs and data exports to popular third-party business-intelligence systems, eviivo’s new Custom Report Writer eliminates the need to rely on IT or analysts for report generation.
As highlighted in McKinsey's report The State of Tourism and Hospitality 2024, property managers are turning to deeper data insights to discover new revenue streams. These insights help drive more personalized guest experience, optimize pricing strategies and streamline operations, all of which are crucial for staying competitive in the evolving market.
eviivo's Suite and mobile app are used by more than 27,000 hospitality businesses globally.