Revenue-management technology company Duetto and SHR (an Access company) have partnered to support the casino resort industry. Using Duetto’s Dynamic Rate Engine, SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their status. This collaboration enhances the experience for players and streamlines operations for the property’s team.
“Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth,” John Lingos-Webb, senior director of global partnerships, Duetto, said in a statement. “Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often.”
“SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API,” said Dan Edmonds, VP casino strategy & solutions, SHR Group. “This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests.”
With Duetto's open pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
Duetto and SHR will display their technology at booth #1751 and booth #447, respectively, during HITEC this week in Charlotte, N.C.