DirecTV Hospitality and Aimbridge Hospitality are working together to improve the in-room guest experience, effective immediately. The collaboration represents the first agreement between DirecTV and a hotel management company, with the aim of enhancing how Americans consume content in their hotel rooms. Aimbridge currently has more than 170,000 rooms under management in the U.S. representing a wide variety of lodging brands in addition to independent hotels.
With the expansion of their relationship, Aimbridge will be able to extend exclusive DirecTV benefits to its owners that are not available from any other management company, including white glove service and access to DirecTV Hospitality's latest technology, the Advanced Entertainment Platform.
Additionally, DirecTV Hospitality can stream exclusive, marquee sports programming, including, ESPN+ for business and MLS Season Pass within hotel lounges, bars and restaurants at Aimbridge-managed properties that choose DirecTV service.
“Aimbridge Hospitality is pleased to partner with DirecTV Hospitality in enhancing the guestroom experience at our U.S.-managed hotels,” Keryn McNamara, Aimbridge Hospitality’s SVP, hotel technology, said in a statement. “With this new partnership, our hotel owners receive additional value-added benefits as we deepen our guest innovation at scale.”
This latest announcement comes less than a year after DirecTV struck strategic alliances with Marriott and Hyatt for the U.S. market at the Hospitality Industry Technology Exposition & Conference last June.