Hospitality management software platform Cloudbeds and hotel distribution technology and direct booking optimization company Mirai have formed a strategic partnership aimed at transforming how hotels manage bookings, distribution and marketing. The agreement will provide joint customers with tools to optimize their direct bookings, streamline their operations and expand their digital marketing efforts.
By integrating Cloudbeds’ property management system with Mirai’s technology, Cloudbeds properties will gain access to Mirai’s distribution network and powerful marketing tools. Meanwhile, the connection enables Mirai to offer its specialized solutions to a larger group of properties, providing tailored services that meet specific market needs.
“Our partnership with Mirai goes far beyond a simple integration; it’s a strategic collaboration that harnesses the strengths of both companies," Sebastien Leitner, VP of Partnerships at Cloudbeds, said in a statement. "By combining Cloudbeds’ global network of hospitality businesses with Mirai’s cutting-edge distribution and marketing solutions, we’re enabling hoteliers to attract, convert and retain more guests. Together, we’re driving higher revenue and operational efficiency for our customers, setting them up for long-term success.”
“At Mirai, we see tremendous value in partnering with Cloudbeds to elevate our level of commitment and services to the hotelier. Cloudbeds' extensive network of hotel businesses brings us valuable data insights, innovative strategies and unique market challenges that further strengthen our offering and innovation pipeline. Our partnership brings new opportunities for joint growth by offering hotels greater efficiency in their distribution strategies with powerful tools to achieve that goal," Director of Global Partnerships & Alliances of Mirai, Patricia Camba, added.
For Cloudbeds customers, the partnership opens the door to Mirai’s Call Center Service and Digital Marketing Solutions, both designed to drive direct bookings and optimize online presence.
Mirai’s Call Center Service allows Cloudbeds properties can capture bookings over the phone, with real-time availability, pricing, and promotions to guests, thereby increasing direct revenue channels beyond digital platforms.