Curator Hotel & Resort Collection partners with Siv, a hospitality-focused sales engagement and lead conversion platform. The collaboration helps Curator members respond faster to inbound group and event inquiries, increase booked business and capture more revenue without adding labor costs.
Through this partnership, Curator members gain access to Siv’s platform, which connects directly to existing lead channels and sales systems, routes each inquiry to the appropriate team member, and initiates a timely, personalized response within minutes. This ensures every inquiry is acknowledged quickly, helping to preserve planner interest and reduce missed opportunities— even outside of standard business hours, according to the company
“The partnership with Siv reflects our ongoing efforts in delivering meaningful, revenue driven solutions for our members,” Brent Hayhurst, VP of program development for Curator Hotel & Resort Collection, said in a statement. “Using the Siv technology, our members are able to engage more efficiently with sales leads and strengthen their overall sales performance.”
Since November, early adopter Curator members have reduced response timelines from an industry average of 37 hours to just 2-4 minutes for every inquiry. Research shows that 34 percent of inbound group leads arrive after hours across all segments. With Siv in place, those planners now receive a personal, prompt response, eliminating overnight and weekend delays.
Early results across participating Curator members show strong engagement and conversion improvements:
- 81 percent engagement rate for inbound leads.
- 66 percent email engagement.
- 45 percent text message engagement rate, often the fastest path to real conversations.
- Up to 50 percent of planners schedule a confirmed sales appointment instantly.
Faster response directly impacts whether planners engage. When hotels reply within minutes, planners are more likely to respond, ask follow-up questions, and schedule time with the sales team— early interactions that convert into site visits, tailored proposals, and booked business.
For example, Curator member Viceroy Santa Monica has already generated more than $180k in booked business from Siv-processed leads in just six months on the platform.
“Hotel sales teams don’t have a demand problem, they have a timing problem,” said Mike Medsker, co-founder of Siv. “When a planner submits an inquiry, the first few minutes often determine whether a conversation begins. This partnership with Curator helps member hotels ensure every lead is acknowledged quickly so they can focus on building relationships and converting business.”