Crescent Hotels & Resorts promotes Kristi Kastrounis to senior vice president of digital marketing, expanding her leadership role within the company's commercial organization.
In her new position, Kastrounis will oversee Crescent's corporate marketing team and lead digital marketing, ecommerce, brand positioning and commercial marketing strategies across the company's portfolio of more than 120 hotels. The company said her focus will be on driving performance for hotel owners and properties.
Kastrounis joined Crescent after nearly 20 years in hospitality digital marketing and ecommerce. Prior to joining the company, she held leadership positions with Interstate Hotels & Resorts, Aimbridge Hospitality and Hilton. At Hilton, she worked with major management companies and ownership groups on commercial performance and digital strategy initiatives.
According to Crescent, Kastrounis has helped advance the company's marketing strategy through digital performance initiatives and cross-functional collaboration since joining the organization.
"Kristi has an incredible competitive spirit. She understands marketing at a deep level, knows how owners think, understands the top hotel brands, and most importantly, knows how to turn that knowledge into results for our hotels and our owners," Dawn Gallagher, president of Crescent Hotels & Resorts, said in a statement. "This promotion is well earned and reflects the impact she has made across our organization."
Outside of Crescent, Kastrounis serves on HSMAI's Marketing Advisory Board and volunteers with the organization's Rising Leaders Council, where she mentors emerging hospitality marketing professionals.