Hotel operator Hospitality Ventures Management Group has experienced continued growth with Elevate Renovations + Development, its third-party project management and asset lifecycle services platform for hotel owners.
Elevate recently completed the public-space renovation of Castle Hotel, Autograph Collection by Marriott, and is currently supporting five additional projects spanning full renovations and targeted technical services. Elevate’s portfolio of 2025–2026 projects encompassed work across multiple brands and markets, with scopes ranging from public space and guestroom renovations to full property improvement plans and adaptive reuse technical services.
The platform has overseen more than $80 million in hotel renovations, according to Robert Cole, founder, president and CEO of Atlanta-based HVMG. “Elevate reflects the evolution of HVMG’s long-standing development and project management expertise into a dedicated, third-party services platform for owners beyond our portfolio,” Cole said in a statement. “Our active pipeline includes seven hotel projects and we look forward to continuing this momentum as owners invest in upgrades.”
Other renovation projects for Elevate include the following brands: Marriott Hotels, Tribute Collection by Marriott, Hyatt Studios, Unscripted by Hyatt, Doubletree by Hilton, Embassy Suites by Hilton. The properties are in a variety of states, including North Carolina, Georgia, Tennessee and Minnesota.
With the Castle Hotel in Orlando, ownership engaged Elevate during an ongoing renovation to realign scope, schedule and financial parameters. The project also brought a focus on food and beverage venues and outdoor leisure areas.
The bar renovation included custom millwork, stone bar tops and work surfaces, full furniture, fixtures and equipment replacement and upgraded interior finishes. An outdoor patio was added with seating, dining furniture, decorative hardscape and paving. The pool area was also renovated with new furniture and design elements.
“The transformation reflects a strategic investment in high-impact public areas that strengthen both brand identity and revenue performance. We were able to work with ownership to get a complex project back on track and refine a vision that worked for everyone,” said Suzanne Saunders, chief elevation officer, Elevate.