Hard Rock Hotel & Casino Atlantic City has unveiled a $50 million capital improvement plan for 2026. The 2026 capital program includes the renovation of more than 700 standard guestrooms, over 60 suites and eight penthouse accommodations in the hotel’s North Tower, along with refreshed walkways and corridors designed to enhance the overall guest experience. The multi-phase initiative is already underway and is expected to be largely completed by the end of the year.
Since opening in 2018, Hard Rock Atlantic City has invested nearly $700 million in the property, underscoring a sustained focus on asset reinvestment and competitive positioning within the Atlantic City market, according to the company.
“Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City’s unwavering commitment to reinvesting in our resort, our team members and the Atlantic City community,” George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, said in a statement.
As part of the improvement plan, the resort will continue to expand its food and beverage portfolio with the introduction of several new dining concepts. These include the debut of Sitar, a modern East-Indian restaurant offering contemporary Indian cuisine, as well as the upcoming opening of Philadelphia-based Federal Donuts and Chicken, scheduled for Spring 2026.
Additional capital investments include new carpet installations on the casino floor and second-floor corridor, the installation of 16 electric vehicle charging stations at Rocktane Gas & Wash and ongoing exterior restorations to the South Tower.
Hard Rock Atlantic City plans to continue executing strategic reinvestment initiatives aligned with Atlantic City’s broader revitalization efforts.