Brand and management company Club Quarters will operate the Sherry Frontenac Hotel in Miami Beach as a third-party manager with the hotel’s branding remaining the same. It is the first hotel in the Miami market under Club Quarters’ third-party management portfolio and continues the strategic growth of the platform into high-barrier urban and resort markets.
“We are thrilled to bring Club Quarters’ creativity, disciplined structure and technology assets to the Sherry Frontenac Hotel to optimize its operations, while maintaining the unique character that has made it one of Miami Beach’s most valued hotels for decades,” Club Quarters President and CEO John Paul Nichols said in a statement. “With its prime oceanfront location and iconic status in Miami Beach, it is a prime example of the type of hotel where our operations model can be best leveraged as we expand our third-party management platform into new markets.”
The hotel will use Club Quarters’ fully integrated shared services platform, a centralized operating model aimed at improving performance and efficiency across the portfolio. This platform consolidates essential functions—including operations, revenue management, distribution, marketing, human resources, finance, technology, and reservations—into a cohesive structure. By integrating these capabilities, Club Quarters can facilitate quicker decision-making, enhance commercial execution, and achieve significant cost efficiencies for owners, according to leadership.
Originally opened in 1947 and designed by renowned Art Deco architect Henry Hohauser, the Sherry Frontenac Hotel is a historic landmark located on Miami Beach’s oceanfront that has 269 guestrooms featuring ocean and city views. Select oceanview rooms include balconies. Amenities include an outdoor pool; a spa and fitness center operated by Beach Beauty Inc.; the 1977 Fly and Grill restaurant; The Sherry Bar; outdoor, oceanfront dining; and direct access to Miami Beach with complimentary lounge chairs and lunch and cocktail service on the beach.