G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched the G6 Marketplace, an enterprise-grade procurement platform meant to simplify supply chain operations across its franchise network.
The G6 Marketplace aims to help franchisees source supplies, access consistent pricing and place orders through a single platform, which the company expects to reduce the time and effort spent managing multiple vendors while improving cost control and operational efficiency.
“Procurement has historically been one of the most complex parts of hotel operations, often placing unnecessary operational burden on owners,” Sonal Sinha, CEO, G6 Hospitality, said in a statement. “Our franchise owners are the foundation of our business, and the G6 Marketplace is a direct response to their needs for a simpler and more efficient way to run their properties. By applying technology and scale, we are reimagining how supply chains operate, making procurement more standardized, cost-efficient and transparent, while ensuring it remains accessible and easy to use across our entire network.”
The G6 Marketplace centralizes procurement, enabling consistent pricing and quality across markets while reducing operational friction and strengthening supplier partnerships. Through a standardized procurement framework, the platform improves demand planning, enhances spend visibility, and delivers greater cost efficiency and vendor oversight at scale.
The platform is built with StoreHippo, which helped G6 digitize hospitality procurement by bringing hotel franchises and verified suppliers into a single, scalable B2B ecosystem.
“What G6 Hospitality has built ... represents a more connected and streamlined approach to enterprise procurement,” said Rajiv Kumar Aggarwal, Founder & CEO at StoreHippo. “At StoreHippo, we are proud to support this shift by enabling a unified enterprise ecosystem that brings greater efficiency, visibility, and consistency across their network.”
The launch forms part of G6 Hospitality’s broader transformation agenda, alongside recent investments in marketing, digital guest platforms and enterprise technology capabilities.