Why continuous education is vital

Education and training is vital for keeping up to date in the hotel environment. Employees equipped with relevant skills and knowledge can efficiently handle various tasks, from customer service to operations management, fostering customer satisfaction and loyalty. Ongoing education keeps staff apprised of industry trends and innovation, leadiing to heightened professionalism, improved service quality and sustained competitiveness, according to Hotel Management’s most recent class of Thirty Under 30 award winners.

Hotel Management Young Professionals is designed specifically for hospitality professionals within the first decade of the careers. During the year, we look back on our Thirty Under 30 class for their takes on what's going on in hospitality. This is sponsored by DIRECTV HOSPITALITY

Caroline Lidl

Caroline Lidl

Marketing Manager

Virgin Hotels Dallas

In my role, continued education is essential to keeping Virgin Hotels Dallas at the forefront of emerging hospitality trends and consumer demands. This includes earning certifications for the design and reporting tools I utilize day to day, but also engaging with the new and noteworthy, such as downloading the latest social media app, leveraging artificial [intelligence] tools and more. 

Beyond the technical trainings available on LinkedIn Learning, the platform is a great resource to develop intangible skills with a shared community. A trait of a great hotelier is to seamlessly work alongside, communicate with and service people from all walks of life. Virgin Group Founder Richard Branson's involvement in the LinkedIn Learning course “Empowering Dyslexic Thinking at Work” inspired my entire team to become educated on the topic and ultimately become better brand champions for diversity, equity and inclusion in our workplace. 

Eliot Lamb

Eliot Lamb/Thirty under 30 2023

Vice President of Asset Management

Hotel Asset Value Enhancement

Much of my learning is occurring through various online business publications such as Morning Brew, Snacks, Chartr and a dozen sector-specific newsletters from the Wall Street Journal. I have found that understanding the underlying fundamentals on what drives the economy has modified my approach within the hospitality sector. I find myself spending a considerable amount of time learning about topics that I do not have any background in, but identifying where these opportunities lie in the current landscape as well as being flexible in a constantly changing business environment allows for a more informed approach to my portfolio’s challenges.

This article was originally published in the June edition of Hotel Management magazine. Subscribe here.