Hotel general managers are at the center of every major challenge and opportunity facing the industry, from staffing and guest expectations to technology investments, profitability and brand relations. Hotel Management's annual Voice of the GM survey gives hotel leaders the opportunity to share their experiences, priorities and outlook for the year ahead.
Your insights will help shape one of the industry's most comprehensive reports on hotel operations and leadership, highlighting the trends, challenges and opportunities influencing decisions at properties across the U.S. Please take a few minutes to make your voice heard and help benchmark the state of hotel management in 2026.
Don't miss your chance to win a $100 Amazon gift card—all complete qualified responses will be entered into a raffle to receive a $100 Amazon gift card!
The survey, sponsored by DIRECTV HOSPITALITY, should take 15 minutes or less to complete. Important to note: This is an opinion survey, not a listing, and your contact information will not be published.
The survey will be open until Sept. 28. Take the survey here or click here: hm-2026-voice-of-the-gm-survey