The NoMo SoHo in New York City and its ownership company, Sapir Corp., have launched a curated NFT, making the hotel among the first in the U.S. to let guests book stays using blockchain technology.
Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs, are packaged with three- to six-night stays at NoMo SoHo. Guests booking these packages will have access to preferred rates at prices by purchasing an NFT depicting a recognizable part of the hotel. NFT options include The Lovewall in NoMo Kitchen and “The Tunnel of Love,” the hotel’s archway at the main entrance. The NFT packages start with three-night stays and are priced from .41 ETH, which at launch is valued at $836.
Sapir, owner of NoMo Soho, partnered with SolidBlock, a tokenization platform for real estate, to debut this NFT in a limited quantity. Guests can secure special NFT member rates with additional benefits for their upcoming stay without being beholden to a specific date.
This move to offer NFTs including hotel stays follows Sapir's recent development of Arte by Antonio Citterio, an oceanfront boutique condominium in Miami's Surfside neighborhood, where a $22.5 million condominium sale in June 2021 using cryptocurrency broke several records in the city as the first development to facilitate a cryptocurrency transaction, the most expensive price per square foot for a penthouse sold in Surfside and the second highest in Miami Beach since 2017.
“We’re incredibly proud to be the country’s first hotel to helm this new frontier,” Sapir Corp. Chairman Alex Sapir said in a statement. “Our NFT offerings will provide NoMo SoHo a competitive edge and more importantly, flexibility for each of our discerning guests. As demand for the use of digital assets and digital currency increases across the globe, we are once again proud to serve as industry leaders. Through our partnership with SolidBlock, we are modernizing our practices to accommodate tech-savvy audiences while laying the groundwork for the future of real estate, just as we've done with record-breaking sales at Arte in Surfside."
Located in downtown Manhattan, the 26-story, 264-room NoMo SoHo, managed by Highgate, is the tallest building in the SoHo neighborhood and is home to the neighborhood’s NoMo Kitchen restaurant and the newly opened cocktail bar Nina’s x Liquid Lab.