HCW, a national real estate and hospitality company, launches its third-party hotel management division. Leveraging a track record in ownership, development and operations, HCW now has a platform for hotel owners seeking to maximize ROI, safeguard assets and deliver exceptional guest experiences, according to the company.
With a portfolio of more than 2,000 guestrooms and more than $2.75 billion in managed asset value, HCW actively oversees more than $136 million in annual hotel revenue.
"At HCW, we've always believed that hotels succeed when every decision balances guest satisfaction with long-term asset value," HCW President and CEO Rick Huffman said in a statement. "By opening our doors to third-party management, we're extending the same operational discipline and innovative strategies that have powered our own portfolio for more than three decades. Owners can trust that we treat every property as if it were our own."
HCW's third-party platform delivers a spectrum of services designed to elevate performance and profitability:
- Operations and guest services: Excellence across all touch points, ensuring reliable everyday performance and memorable guest stays.
- Food and beverage management: Concept development, menu creation and cost-conscious execution of restaurants, lounges, and banqueting operations.
- Revenue management: Demand forecasting, dynamic pricing and market intelligence to optimize RevPAR and profitability.
- Sales and marketing: Integrated strategies, including digital marketing, social media and direct-booking initiatives, to grow top-line revenue.
- Accounting and finance: Transparent controls, forecasting and real-time owner reporting to maintain strong fiscal health.
- Project delivery: Oversight of renovations, property improvement plans and new development projects.