G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, has announced a nationwide partnership with the United States Federal Bureau of Investigation to strengthen efforts to combat human trafficking across its hotel network. The partnership will focus on technology-driven prevention, intelligence sharing, employee and franchisee training and closer collaboration with law-enforcement agencies.
As an initial step, G6 Hospitality and the FBI have identified a select group of properties in Texas where enhanced attention and intervention are required. The organizations are working closely to facilitate timely information sharing, strengthen awareness and training, and support appropriate investigative efforts at these properties. Insights and learnings from the initial phase will help inform the expansion of the partnership across G6’s nationwide network.
A key pillar of the partnership is the continued enhancement of Protect24.ai, an advanced security-intelligence platform to proactively monitor escort advertising on online platforms and respond to potential safety and security risks. Following feedback from the FBI, G6 Hospitality is working closely with the platform team to introduce an age-range filter. This will help teams to more efficiently identify and assess potential risk indicators tied to online activity.
G6 Hospitality and the FBI are also developing a nationwide Human Trafficking Conference that will bring together law enforcement representatives and G6 Hospitality franchisees to strengthen relationships, share emerging investigative trends and best practices and enhance proactive prevention efforts across the G6 Hospitality portfolio.
“Safety is strongest when industry and law enforcement work together with a shared understanding of the risks and a commitment to act on information,” Ankit Tandon, vice chairman of G6 Hospitality, said in a statement. “We value the FBI’s guidance and are committed to turning these insights into concrete actions that help make our hotels safer and less vulnerable to human trafficking.”
The initiative is designed to create a stronger connection between hotel operators and law enforcement agencies, helping franchisees understand emerging trafficking patterns while giving law enforcement greater insight into the hotel environment and operational realities.
“Human trafficking is a serious crime that requires strong partnerships across communities and industries,” an FBI Spokesperson said. “The FBI is excited to partner with Motel 6 and Studio 6 to help prevent human trafficking and strengthen awareness through training and education for franchisees and hotel staff.”
Together, G6 Hospitality and the FBI aim to translate law enforcement expertise and real-world insights into practical technology solutions. This will enhance intelligence, strengthen prevention capabilities and support safer environments across G6 Hospitality’s properties.