Extended Stay America and its affiliated entities have appointed Greg Juceam as president and CEO, effective immediately. Juceam brings more than 26 years of hospitality industry leadership experience to this position, most recently serving as ESA Management’s EVP and COO. He succeeds previous president and CEO, Bruce Haase, who has stepped down.
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“I am excited to lead Extended Stay America through its next chapter of growth and long-term success,” Juceam said in a statement. “For more than 25 years, ESA has pioneered the extended stay lodging segment and is widely recognized for its premier guest experience, superior service and high-quality hotels. I thank Bruce for his skilled leadership, especially in guiding us safely and successfully through the pandemic, and wish him the best in his future endeavors. Together with our team members, franchisees and general managers, I am confident that ESA is well-positioned for continued growth.”
Before joining ESA in November 2021, Juceam was president and COO for G6 Hospitality, which owns, operates or franchises 1,400 economy lodging locations under the Motel 6 and Studio 6 brands. He previously served as CEO of BRE Hotels and Resorts, a hospitality real estate platform that represented more than 250 hotels in the upscale and luxury hotel segments. He has also held senior leadership positions at Interstate Hotels & Resorts, IHG and Bristol Hotels & Resorts.
Juceam is a Trustee and the immediate past chair of the board of trustees of the American Hotel & Lodging Association Foundation and a board member of the American Hotel & Lodging Association.