Extended Stay America held its annual owners conference in Dallas this month, where the company brought its franchise owners together under the theme “Stronger Together.”
“Our annual conference is a rare opportunity to bring our franchise owners together, share updates on the extended stay segment, and provide valuable insights to achieve performance,” Greg Juceam, president & CEO of Extended Stay America, said in a statement. “This year’s ‘Stronger Together’ theme reinforces Extended Stay America’s commitment to collaboration, helping franchise owners connect quality, guest experience and revenue performance to drive profitability.”
Extended Stay America leaders presented recent performance metrics and key initiatives spanning marketing, sales, operations, design, construction and training. In addition to these presentations, the conference also featured dynamic insights from industry expert Cindy Estis Green of Kalibri Labs, a panel discussion on the current state of hotel financing, and best practice sharing amongst franchisees.
Awards
At the conference, Extended Stay America recognized its top-performing franchise hotels. The awards were presented by Managing Director, Franchise Development Mark Williams and Vice President, Franchise Lisa Giaimo.
“We are proud to celebrate these owners and their teams for delivering exceptional experiences to our guests,” Giaimo said. “Their dedication strengthens the Extended Stay America brand and sets the standard for excellence across our portfolio.”
This year’s award winners include:
- Best Conversion/Renovation: Extended Stay America Premier Suites Pittsburgh – Cranberry Township owned by Three Wall Capital
- Best Overall Experience: Extended Stay America Premier Suites Greenville – Spartanburg owned by VMV Capital
- Most Improved Hotel: Extended Stay America Select Suites Jackson North owned by Trinity Jackson Hotel
- Best New Hotel/Ramp Up: Extended Stay America Premier Suites Asheville owned by TGC Group
“These award-winning hotels represent solid execution of their investor’s strategic vision,” said Williams. “The commitment of these franchisees to their projects will not only help Extended Stay America continue to meet the needs of today’s extended stay travelers, they are shining examples of different ways franchise owners are creating success within our platform.”
Since launching its franchise program in 2018, Extended Stay America has doubled the franchise hotel portfolio while building a network of franchise owners.