Canada’s hotel industry recorded its highest occupancy level for any month since August 2018, according to CoStar’s August 2024 data.
August 2024 (percentage change from 2023):
- Occupancy: 79.7 percent (+3.1 percent)
- Average daily rate: C$235.85 (+3.6 percent)
- Revenue per available room: C$187.93 (+6.8 percent)
“After occupancy contracted marginally in July, the metric returned to a level normally seen prior to the pandemic,” Laura Baxter, CoStar Group’s director of hospitality analytics for Canada, said in a statement. “Weakness in the broader economy and less discretionary income from domestic vacationers have been negatively impacting hotel performance, but year-over-year growth in occupancy and ADR was a welcomed break from this trend.
“Group demand contracted for the fourth consecutive month, but the segment’s room rates grew 6.2 percent. Transient ADR increased 2.7 percent despite the lower group base and hoteliers continuing to report a shorter booking window. Overall, Canada’s room rates exceeded the 2 percent inflation reading reported by Statistics Canada.”
Top Markets
Among the provinces and territories, Nova Scotia recorded the highest occupancy level (89.6 percent), which was 4.2 percent above 2023.
Among the major markets, Vancouver saw the highest occupancy (87.6 percent), up 1.0 percent over August 2023.
The lowest occupancy among provinces was reported in Saskatchewan (66.6 percent), up 3 percent against 2023.
At the market level, the lowest occupancy was reported in Edmonton (+7.1 percent to 71.6 percent).