Third-party hotel management company Aligned Hospitality Management has completed a rebrand of the 112-room Tuxon in Tuscon, Ariz., formerly a Design Hotels property, into a Voco by IHG. Now known as Voco The Tuxon, this hotel is the first Voco in Aligned’s portfolio.
The brand transition took 90 days to complete. The company selected the Voco flag “to bolster the hotel’s performance by attracting business travelers, especially those loyal to IHG, as the Tucson market has a solid corporate contribution,” according to a statement.
Local attractions include the Tucson Botanical Gardens, the Tucson Museum of Art and Saguaro National Park. The building’s design is meant to evoke motor lodges, blending vintage style with modern amenities like walk-in rain showers. The pet-friendly hotel also has an outdoor pool.
“The Tuxon has a stellar reputation, and we were thrilled for the opportunity to elevate this property’s prior successes,” Bryan Tubaugh, founder and CEO of Aligned Hospitality Management, said in a statement. “We were able to leverage Aligned’s expertise in the Tucson market and work in tandem with IHG to transition this hotel quickly and with minimal interruptions."