Voco hotels, IHG Hotels & Resorts’ premium brand, has debuted its largest property in the Americas. voco Times Square – Broadway joins the brand’s two existing New York City locations, Voco Times Square South New York and Voco The Franklin New York, for a total of seven in the state.
Voco Times Square – Broadway opens as a 32-story hotel with 419 guestrooms in Midtown/Times Square, following the opening of voco Astoria this past summer in New York. The hotel is one of the final new-build developments approved in this neighborhood.
Through its design, the hotel draws inspiration from New York City’s Prohibition-era speakeasies, blending sleek lines, rich textures and stylish furnishings with modern comfort. The lobby is designed with plush seating, warm lighting, and thoughtful details that create a cozy, engaging atmosphere reminiscent of the Jazz Age, according to the company.
Overlooking New York City, this hotel has Times Square’s only hotel rooftop with unobstructed, panoramic views of the city skyline. An expansive 2,400-square-foot indoor/outdoor hybrid rooftop gives a flexible space. At the heart of the hotel, The Velvet Fox bar and lounge serves handcrafted cocktails, small artisanal plates, and live music in a lively, intimate setting.
Located at the highly visible and bustling intersection of Seventh Ave. and West 48th St., the property will overlook its namesake landmark while also offering convenient proximity to Radio City Music Hall, the Museum of Modern Art, the Empire State Building and other notable New York City attractions.
“Coming off the milestone of our 100th global voco hotel opening, we’re keeping the momentum strong with this iconic property - our seventh in New York State," Ginger Taggart, vice president, brand management – Global Premium Brands, IHG Hotels & Resorts, said in a statement. "When we first launched the voco brand, our goal was to reach 200 open hotels within the first 10 years, and we’re well on our way to achieving that. Over the past year, we’ve celebrated debuts of a voco all-inclusive property in Florida, hotels in Ireland and Poland, our first resort in Vietnam, and now, our largest voco hotel in the Americas. The brand continues to deliver on the ambitious goals we set from day one, and there’s much more to come.”
Across the globe, there are 124 voco hotels open and operating, with an additional 108 in the development pipeline. The voco brand has most recently expanded in the U.S. with openings in Flagstaff, Laguna Hills, Moab, Myrtle Beach and voco Sandpiper in Port St. Lucie.